Author Archives: Amanda Neel

Music: The YOUniversal Language

By: Amanda Neel | Published: December 19, 2008
ShareMusic has an uncanny way of bringing people together that would make any world leader jealous. Go to any concert and no matter the genre or artist — from New Kids on the Block (NKTB) to the Atlanta Symphony Orchestra — there will always at least be one person there who surprises you. Henry Wadsworth Longfellow insightfully [...]
Posted in Behavioral Research, Digital | Leave a comment

Digital Media: A Game Changer?

By: Amanda Neel | Published: October 14, 2008
ShareIssues, personalities, gaffes and SNL parodies aren’t the only interesting things to look out for this election season. It has been fascinating to see how the candidates are using media, particularly digital media, to their advantage. Taking a look at the candidates’ digital media usage, both have a presence on Facebook, as well as run-of-the-mill [...]
Posted in Digital | Leave a comment

Why “The Year of Mobile” May Not Be So Far Away After All.

By: Amanda Neel | Published: June 17, 2008
ShareThe “A-ha!” moment for cell phone marketing – and capturing the attention of the 82.4% of Americans who own them – may be right in front of us. Not so long ago, Stephanie referenced an AdAge article that said more than “86.1% still use mobile devices primarily for talk.” I know I fit into [...]
Posted in Digital, Technology & Development | 2 Comments

The Do’s and Don’ts of a Second Life Engagement Party

By: Amanda Neel | Published: February 7, 2008
ShareHere in the Behavioral Research Department, we always have the opportunity to uncover unique and interesting discoveries. So, when we were tasked with planning a surprise Second Life engagement party for Spunlogic Account Manager Nalini Humphrey, we thought we had a pretty good idea of what we were in for. Unique and interesting [...]
Posted in Digital, Technology & Development | 7 Comments