Engauge Blog

Monthly Archives: February 2013

Yet Another Post About “Insights”

Posted by Joyce Simmons on February 28, 2013

Insight — the most commonly misused word in marketing and advertising. Some use it to restate facts. Some use it to state the obvious stuff everyone already knows. Some even have it before them and don’t see it. But what is an insight and who …

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Tools, tools, tools.

Posted by Kelly Morgan/Jessica Durham on February 25, 2013

Every day there is another tool to measure your marketing channels, especially in social. At Engauge, we specialize in social analytics and often spend half of our reporting time pulling data manually. There are countless tools that claim they can measure across channel, bring all …

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3 Simple Tips to Holiday Email Success

Posted by Erica Williams on February 21, 2013

Love was definitely in the air these past few weeks — or at least in my email. Valentine’s Day is one of the biggest gift-giving holidays of the year ($18.6 billion1 in expected revenue), and there was no shortage of brands trying to get my …

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Report: The Social Customer Service Race

Posted by Guest Blogger on February 20, 2013

This is a guest blog from Ashley Verrill of Software Advice, a company that specializes in helping organizations find the software products best suited to their needs. As a software analyst, I am constantly bombarded with emails from technology developers wanting me to review their …

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Being an Engauge Entern (Intern)

Posted by Joe Koufman on February 18, 2013

I was recently asked by a new college graduate what it is like to be an Engauge Entern (our name for our internship program).  This was a hard question for me to answer, so I asked the experts. It turns out in our Atlanta office …

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