Imagine if your favorite magazine was delivered every day to 20 million people, and each version contained different content based on preference. Only one “magazine” can boast such statistics — Flipboard.
The personalized news reading application, coined a social magazine, aggregates high-quality content from a variety of popular social networks and publishers based on user interest. Channeling the traditional glossy magazine-style pages, users easily flip through pages on Android and iOS devices.
Today, Flipboard’s 20 million+ user base grows by a new user every second. With reach in 200 countries, Flipboard is fully localized to Japan, France, Germany, Korea, China, Spain and more, signifying efforts to curate global content and a more relevant experience to international readers.
Flipboard CEO Mike McCue has revealed that the number of downloads in China has reached 8 million users, nearly equal to that of the U.S. Given the proliferation of smartphones in China, Flipboard downloads in this country are poised to exceed those in the U.S. in the coming future.
In addition to forging partnerships with a plethora of China’s most influential publishers, Flipboard has linked up with two hugely popular Chinese social networks —Sina Weibo and Renren — to launch a Chinese edition. Chinese users can access Chinese-language articles and updates from publishers like Chinese VOGUE, Chinese Esquire and Cosmopolitan China, as well as video service Youku and social network Douban, which is dedicated to book, movie and music recommendations.
Flipboard is beneficial to brands and publishers in multifaceted ways
Flipboard is leveraged by brands to drive engagement by way of curated content experiences. Through interwoven media and social media streams into an easy-to-navigate, vibrant digital magazine layout, Flipboard enables brands to be publishers. Consider the opportunity to curate a stock and flow content strategy. Brand content, 3rd party sourced content and influencer conversations create the ultimate paid/owned/earned content experience.
Flipboard rolls out a new brand magazine functionality to propel the growth of m-commerce. Though it is a simple reader app, Flipboard is utilized as a lucrative advertising platform where brands can bring together all of the stories, images, videosand promotions that they share on social networks into a “Brand Magazine” on Flipboard. Levi’s is taking an initiative to partner with Flipboard to launch the first curated, shoppable brand magazine on Flipboard. Upon tapping on the ads of Levi’s on Flipboard, readers will be directed to stories and images that the brand is sharing on Twitter and Facebook, video content from Levi’s on YouTube and featured products. They can also shop directly inside Levi’s magazine on Flipboard, creating the first “social catalog” on the platform.
Flipboard is becoming a new content marketing strategy for B2B brands. Flipboard is credited as a hub of high quality and engaging content from a wide range of publishers. This popular online magazine empowers B2B marketers to revolutionize their strategy to match the growing demand for easily accessible information and curate personalized content to segmented audiences. Thought leadership is continuing to gain momentum and is expected to be a huge driving force of B2B marketing strategies. Flipboard is essentially a new content marketing strategy for B2B marketers to deliver forward-thinking visions and elevate themselves as thought leaders in the industry overall. As a B2B marketer, how could you transform this prevalent app into an optimized business model?
The vibrant growth of Flipboard essentially implies two evolving trends today. The rise of mobile devices is transforming when, where and how audiences access content. Piggybacking on this trend, the way audiences consume information, as well as the way brands curate and deliver content, is changing. Flipboard plays a critical role in helping brands to curate content geared toward readers’ personal interests and reformat it in a mobile-friendly magazine.
How is Flipboard operated to meet your individual or business needs? Please share your thoughts and comments below.