Monthly Archives: November 2012

I think the Leap will be as big as the first iPhone

There hasn’t been a new technology that I’ve been this excited about in a long time. Back in the mid-2000′s it was the iPhone – the very FIRST iPhone. When I opened my iPhone on the first day it was released, it was really magical. …

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Pinterest for Businesses

Pinterest recently launched the ability to have a designated business presence. The feature is free, and you can easily convert your current account to a business account through this link: http://business.pinterest.com. This change will not require any new creative or extra work, as the business pages …

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The Tin Man and Cowardly Lion Effect.

Products like “smart” phones, cars and TV’s have stoked consumer desires to have ALL their personal objects imbued with a “brain and heart.” This would enable them to store their preferences, routines and networks to become a true extension of their online and offline identities. …

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Asking the right question

I hear a lot of account folks, creative people and planning/strategists talk about what they desire in an agency-client relationship these days. All agree that they want the agency to be valued, their points of view listened to, and a “partnership” with their clients. These …

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Real-Time Social Listening: Our Present or Our Future?

To the best and the brightest of brand champions, social listening and the value it drives is not a new concept. As the social listening landscape continues to evolve at a breakneck pace, our Performance Analytics department has to stay ahead of the curve in …

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