Monthly Archives: September 2012

What your conference is missing: Community

Most conferences lack basics: power, water, healthy food options, good coffee and reliable Internet. How do you fix these? Add powering stations, more filtered water options, wholesome snack and lunch options, quality coffee stations (some people travel far and are jet lagged) and a good …

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Social Media in the New iPhone 5

The iPhone 5 is here and it’s safe to say that it was met with mixed emotions. On one hand you’ve got the fanboys (myself included) that will buy it just because it is the iPhone 5, and on the other hand are those individuals …

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Deal’s Off: Yelp Just Trumped Groupon with Gift Certificates

From what we can tell from Yelp’s announcement yesterday—Yelp just told Groupon “Deal’s Off” with the introduction of Yelp Gift Certificates.  While Yelp may have tried to compete with the (possibly fading) online discount giant Groupon with Yelp Deals, these Gift Certificates are an old …

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LinkedIn New Updates: How Do They Benefit B2B Marketers?

Recently, LinkedIn rolled out new functionalities that can be leveraged by B2B marketers to customize content to segmented audiences and expand corporate ROI. Here is a general overview of LinkedIn’s new features: Targeted updates enable page admins to customize company updates and deliver the most …

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