Monthly Archives: August 2012

Augmented Reality and the Second Screen: Two Digital Trends for Effective Storytelling in Advertising

Recently, Latitude published the first round of their research through which they sought to understand how technology early adopters wanted to experience stories in the future. What they identified centered around 4 different aspects that the participants found to be keys to effective storytelling: Immersion …

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Foursquare Launches Paid Advertising

Beginning September 10, merchants with actual locations can now work with foursquare to start developing Promoted Updates. In beta for several months, a few brands have had the opportunity to test Promoted Updates and they seem to like it as well as the users seeing …

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Social Influence Advisory Panel

We are excited to announce the Engauge Social Influence Advisory Panel, a group of the top social influencers in Atlanta. The panel meets quarterly in order to discuss the development of mutually beneficial social marketing programs that interest both influencers and their audiences. Engauge Social …

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The Thriving Online Video Market in China/中国在线视频网站的发展势如破竹

More than 700 million people are projected to be watching online video content by 2015 in China, according to new McKinsey Research. In the last three years, the scale of China’s online video market has more than doubled each year, and the advertising income of …

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Navigating Second Screen: A Review for Brands

The convergence of entertainment and social media, coupled with the rise of connected TV viewing, has created both opportunities and challenges for brands vying to get their message in front of consumers. Advertisers are no longer in an era where simply placing a commercial on …

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