Monthly Archives: June 2012

Insights into China’s Fast-Growing and Unique E-Commerce Ecosystem/深入洞察兼具中国特色的电子商务体系

China, already known to have the largest Internet population in the world, is predicted to be the largest online marketplace in 2015. The Boston Consulting Group indicated that China has the second-largest population of online shoppers — 145 million people (versus 170 million in the …

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Salesforce Tweets To Align

I’ve had the opportunity to work on some large-scale campaigns with Twitter from a paid media standpoint, fully integrating their promoted products across platforms. And I’ve had the chance to see that success first hand. While Twitter’s media is valuable in delivering upon objectives, what’s …

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ESPN Writes About Kevin Harvick & #ChampionChat

In the fall of 2011, our auto parts client, Champion Auto Parts, was seeking a new way to bring their sponsor drivers to their fans within the social media space. We helped our client bring this to life through our #ChampionChats. But it’s not just …

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The Boom of Social Media in China/ 中国社会化媒体的繁荣发展

In the first five years of 21th Century, the social media market was dominated by the United States, especially considering the origins of Facebook and Twitter. However, in the next five years, China will become much more social media savvy, and it will have the …

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The 5 Most Important Lessons That Social Influence Marketers Learned at BlogWorld

I just returned from BlogWorld and New Media Expo, an industry event held in New York. It is always wonderful to network in person and learn from others at the forefront of the industry. My expectations were high and it did not disappoint. I sought out …

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