Monthly Archives: March 2012

Lowe’s Pinterest Facebook Tab: Pinterest Win. Marketing Miss.

Sometimes in marketing, you don’t have to have the best execution, just the first. A couple of weeks ago, MediaPost reported on Lowe’s integrating their Pinterest content into a Pinterest-specific Facebook tab. It was an effort to score more engagement on their Pinterest page by …

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Pinterest Updates its Terms of Service

As we describe in the Copyright Matters section of our Pinterest report, it is incredibly important to have a content policy, regardless if you decide to use Pinterest or not. Pinterest is going through it’s social maturity much like Flickr and YouTube have before them. …

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Paper: Pinterest – A Review of Social Media’s Newest Sweetheart

It seems you can’t go a day without reading or hearing about social’s newest sweetheart – Pinterest. The social network has exploded in the last few months as a visual platform ripe for brands that value the aesthetics, although it’s not without its risks. To …

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New Paper: New Facebook Brand Pages and Timeline

We’ve published our POV on the new Facebook brand pages and timeline. Snippet: Facebook’s latest Page updates have changed the way brands work, live and play within the world’s most popular social network. This overhaul means social marketers must re–imagine their current strategy and focus …

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Men’s Roles Evolve as Advertising Struggles to Adapt

When we think of certain products, we associate various stereotypes with them, right? For instance, who do you think makes decisions about groceries in most households across America? What about home goods and baby products? If you’re judging by commercials, rightly assuming that brands invest …

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