Monthly Archives: February 2012

Facebook Launches New Pages and Timelines for Brands

The social sphere is abuzz this morning, as Facebook is making changes to Pages and is officially launching timeline for brand pages. All of us are extremely excited for the changes and the impact it is going to have on brands – our clients in …

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Awards Season – What’s The PR Value?

‘Tis the season — for awards, that is. Beautiful gowns, red carpets and gleaming trophies seemingly mark the New Year. In addition to preparing our much-anticipated tax returns, this time of year is one we look forward to; it’s a time in which we can …

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An Unrealized Aspect Of Video Games…Is Online Shopping?

As a 23-year-old male, I have plenty of experience with video games. They are a great form of entertainment, and many of the games coming out these days could qualify as forms of art (if those who create music are “artists,” then the same could …

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E-commerce and Digital SEO

When most marketers think about e-commerce, it may seem to have a wide range of moving parts. This is assumed because different shopping agendas have respectively different user experience paths. However, from retail store websites to bidding communities, there is almost always one common factor …

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Shifting from Content Creation to Curation

The early days of social networking honed in on empowering users to create content. You could create a photo album on Facebook, upload a video on YouTube or even compose a 140-character thought on Twitter to share with the world. As these channels grew, so …

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