Monthly Archives: January 2012

The 7 Habits of Highly Ineffective Content

When websites come into the shop for a redesign, we see certain content problems pop up again and again. I’m not listing them to pick on anybody (and of course I’m not talking about your website). Instead, consider this a public service announcement. Watch out …

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People Don’t Read Anymore

Only a few months ago, two of my former Weber Shandwick co-workers, Patrick and Kendall, were raving about Listgeeks, a social network based on making lists. I remember thinking, “These guys are brilliant, but why would they ever care about a social network of lists?” To me, lists are …

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25 Big Ideas on the Future of the :30 Spot

Two Engauge team members will represent Engauge at the iStrategy conference that is taking place January 31st to February 1st in San Francisco. The duo will be discussing 25 big ideas on the future of the 30-second spot. Ideas will range from ready-to-implement conceptions to …

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Data-Driven Serendipity

Merriam-Webster defines the word serendipity as “the phenomenon of finding valuable or agreeable things not sought for.”  With the proliferation of social network connections and the exponential growth of the mobile smartphone user, the likelihood of a truly serendipitous moment occurring without the use of …

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The “Skinny” on Google Plus

Everyone has an eye on Google Plus. They’re new to the social media neighborhood, but they’re quickly growing in popularity. Google Plus’ growing relevancy means you can turn to Engauge for some great insight on the platform.   Don’t believe me? See for yourself: Dowload …

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