Engauge Blog

Monthly Archives: December 2011

What we can learn from Louis C.K.’s experiment

Posted by Stephanie Critchfield on December 28, 2011

Jeff Hilimire, Engauge’s President and Chief Digital Officer, recently blogged on Louis C.K.’s experiment. The popular comedian is selling a portion of his recent comedy project online-only. Spoiler: it’s been a huge success. It invites the question, does this signal the next evolution of Internet …

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Are You Prepared To Pay The Price Of Personalization?

Posted by Josh Milenthal on December 22, 2011

At work last week, a group of Digital Innovation Group team members got together to discuss 2012 and the trends we predict will happen in the approaching year. It was a great discussion, as most of our brainstorms tend to be, and a lot of …

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New Facebook Campaigns Turn Fans into Brand Advocates

Posted by Rene Smith on December 21, 2011

Everyone knows that, along with email subscribers, Facebook fans are among a brand’s most loyal consumer group. Rewarding their loyalty with unique content and special promotions keeps them coming back to the page — but leveraging them to create new loyal fans is a task …

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2011: Media In Review

Posted by Melissa Hodgdon on December 20, 2011

On December 12th, I Want Media named Steve Jobs “Media Person of the Year,” and deservingly so.  When we were looking for the next big thing to reach our consumers, we took a look at what Apple was doing, thinking, and innovating.  While this will …

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The Creativity of Playing, Learning, and Innovating Technology

Posted by Lindsay Reene on December 16, 2011

Weiden+Kennedy, one of Fast Company’s 50 Most Innovative Companies, recently wrote an interesting piece on the role of technology in the changing definition of what it means to be creative. They profile how traditional marketing agencies have transitioned into the digital landscape, and how the …

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