Monthly Archives: November 2011

Brands: May The Best Storyteller Win

Throughout human history, most cultures and societies have revolved around storytelling. Telling stories has been an intricate part of all of our lives. Much of what we know about history in ancient times comes from oral traditions, passing stories on from generation to generation. Writings from …

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If You Don’t Tell Anyone, It Never Happened

Growing up, my father always told me to never lie; a natural piece of advice for parents to share with their children. However, he would always say, “…if you don’t tell anyone, it never happened.” Now to some this may seem like lying, while to …

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Our Historic Moment In Hong Kong

“It is like an artificial intelligence.” That is how Lau Seng Yee, the President of online media at Tencent described the vibrancy and interrelationship of social media. Tencent is the parent company of QQ, the instant messaging service of China with 300 million members. “Imagine,” …

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The Future is Digital, and Other Themes From Ad:tech

Last week we had the pleasure of attending ad:tech NY for the second time. For those who don’t know, ad:tech is a whirlwind, two-day conference covering everything from brand strategy to performance marketing and ROI to the latest innovations in advertising. You arrive in Manhattan …

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Activating Brand Influencers – A Lesson From DeVry University at BlogWell Atlanta 2011

Last week I attended the BlogWell conference in Atlanta presented by SocialMedia.org and Digital Atlanta, held at Newell Rubbermaid. It was a solid afternoon of sessions focusing on social media case studies for UPS, Solo, GP, NCR, The Home Depot, Coca-Cola, DeVry University, and Newell Rubbermaid. The sessions were …

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