With consumers on a minute by minute basis shaping and reshaping their collective and individual relationships with brands, having a strong brand that follows a few simple, but powerful principles is more important than every. Brands and branding are not a lost art or science …
With Facebook’s recent changes emphasizing engagement vs. fan count, it leaves me wondering, isn’t this the way it was designed all along? For social media to be inherently social, 1:1 dialog and communication should absolutely be the cornerstone. Here at Engauge, we are constantly looking for ways to propel our …
