Monthly Archives: September 2011

Food Trucks and Pop-Up Restaurants: A New Form of Experiential Marketing

New ways of dining out have taken the country by storm – food trucks and pop-up restaurants. Food truck events are becoming major planned happenings and social gatherings in many cities and neighborhoods. Whereas pop-ups do just that – pop up unexpectedly and then, perhaps, …

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Applications in Timeline: Urgent Opportunity for Brands on Facebook

Many of the new updates released last week and as part of f8, including Timeline, News Ticker and the new Open Graph functionality available for applications, do a fantastic job of working in conjunction to overturn pockets within Facebook (such as brand pages) that do …

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BarkWorld Expo 2011: Engauge to Speak & Host Kick-Off Tweet Up

Engauge, one of the nation’s largest independent marketing agencies, is a premier sponsor of BarkWorld Expo 2011 (www.barkworldexpo.com), an event focused on social media in the pet industry. The agency will speak on location-based services on day two as well as host the event’s official …

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What Brands Need to Know About f8 Changes

We’ve all come to expect changes from Facebook. At Engauge, we are forever kept on our toes by the unannounced updates that pop up at least once a month. But everyone was blown away by the changes unveiled at the 2011 f8 Conference this September. …

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Survey Incentives – What Do Today’s Consumers Expect?

A client asked me a great question the other day and I realized immediately, and was somewhat surprised, that I didn’t have a precise answer. He asked, “When it comes to surveys, what type of incentive really works?” I know from my own personal experience …

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