Monthly Archives: July 2011

Marketers Still Don’t Understand Social Media

Relationships > Quick Numbers “Alright, Josh, you’re going to present the Reese’s cases during the presentation. You know it better than I do, so you’re going to speak about it.” The setting is Shanghai, in the offices of WE Marketing. I am being told that …

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Interview On Kicks 101.5 and True Oldies 106.7

I was thrilled for the opportunity for a repeat interview with Greg Talmadge and Meg Barton to speak to the value of integrating social media and digital into the overall marketing strategy of non-profits.  The interviews air at 6 a.m. on Kicks 101.5 and at …

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Why Google+ Will Fail and How it Can Succeed

Every Thursday at Engauge we have something called Technology Thursdays. Recently, the format has changed to lightning talks, meaning three speakers get five minutes each to present anything they would like. These talks are led by the developers of the agency and have covered topics …

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Facebook Adds Local Recommendations

Facebook has launched a local recommendation piece as a part of the new parent/child features focusing on local Facebook Place pages. This feature allows users to easily recommend a local business to their friends by typing a quick recommendation in the upper righthand corner of the page. Similar to a status update, this action …

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Do Facebook Conversations Matter?

Yesterday I ran across an interesting article from Hubspot social media scientist @danzarella about Facebook conversations. More specifically, how they don’t account for increased views. He breaks down a couple of large brand pages that he has admin rights to and notes how posts with long Like/Comment …

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