I first wrote about flash sales in March when I suggested that brick-and-mortar retailers needed to take bold moves and shake up the status quo. I congratulated Nordstrom for jumping on the bandwagon to offer short-term digital promotions by acquiring HauteLook, a top flash sales site. In …

Yesterday, I was discussing a tough situation with a supervisor to get his advice. He emphasized the importance of ensuring we were giving our best and said: ‘Not delivering excellent work is not only a question of quality … but also of integrity.’ One of …

In the last 12 months, the focus on and investment in social media by blue chip clients has grown exponentially. It is by far the fastest-growing discipline at Engauge. But, as much growth as we have experienced, clients are just getting started. Growth in marketers’ use …

Facebook’s newest addition to its repertoire of ways for brands to connect with consumers on its site involves a little website called Klout. For those who don’t know: “Klout isn’t about figuring out who is on the ‘A-list.’ We believe that every person who creates content …

This may be old news to you all, but to me it’s something I am just beginning to try. Any one of us who uses Twitter more than likely posts links from time to time. Theoretically, we want our followers to click those links to …