Google Analytics is promoting its new Events Goals, another example that highlights the trend of measuring traffic value instead of just traffic.  A smart move indeed when an impression no longer carries the same value in traffic of different quality today. Just think about how much …

A flashmob is a group of people who abruptly appear at a place at a certain time, perform a predetermined action and disperse quickly. The creators of Scoutmob, a mobile coupon, have taken the relatively recent phenomenon of flashmobbing to new heights. Instead of a …