Monthly Archives: May 2011

What is Your Why?

A little over a week ago, I had the opportunity to attend the Chick-fil-A Leadercast, an all-day event in downtown Atlanta that brings together some of the best and brightest in leadership, thanks to my amazing coworker Lindsay Reene and her friends at the UGA ILA. One of the best …

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Redefine Your Goals With Event Conversions On Google Analytics

Google Analytics is promoting its new Events Goals, another example that highlights the trend of measuring traffic value instead of just traffic.  A smart move indeed when an impression no longer carries the same value in traffic of different quality today. Just think about how much …

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Would You Kill Your Virtual Self?

Being a Community Manager, I am surrounded by social media every day (well, way more surrounded than the average person), so my profiles are a necessary, and important part, of what I do (and, therefore, who I am). So the idea of Facebook Russian Roulette is …

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Flashmob, Scoutmob

A flashmob is a group of people who abruptly appear at a place at a certain time, perform a predetermined action and disperse quickly. The creators of Scoutmob, a mobile coupon, have taken the relatively recent phenomenon of flashmobbing to new heights. Instead of a …

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Television, Mobile and AR: DIG Day 2011

It wasn’t a trending topic in Atlanta last week for nothing. Last Thursday Engauge held #DIGDay11 here at our Atlanta office. It was the second year they’ve held such an event and my first time in attendance. The invite-only event hosted speakers and representatives from startups …

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