Monthly Archives: April 2010

Facebook announces the Open Graph at f8

Facebook revealed several major changes at to their platform at the f8 Facebook Conference. Founder and CEO Mark Zuckerberg kicked off the conference with a bang by announcing the “Open Graph” initiative. What is the Open Graph? It’s basically taking your connections on Facebook to the …

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Link Between Fast Food Exposure and Behavior

Fast food restaurants have become more and more popular throughout the years, and have consequently impacted the way we behave. Being able to access food quickly has helped us to become more efficient in our daily lives. Being exposed to fast food has also impacted …

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The Psychology of Fantasy Games

We had a Lunch Club at the office last week, where we watched and discussed this video (a MUST see!): Wii Games – E3 2010 – Guitar Hero 5 Overall Jesse Schell, a Carnegie Mellon University professor, discusses the world of game development and more …

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Supertaskers – An Extraordinary but Rare Target Audience

In a recent study, psychologists discovered that only 2.5% of college students are good at multitasking. That’s right, just one in forty. They call them ‘supertaskers.’ Supertaskers can effectively divide their attention between multiple tasks and, in some cases, significantly improve on those tasks while …

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Heads up Marlboro Man, Women in Healthier Populations Prefer Feminine-Looking Men

There is a science behind attraction. It drives what women look for in their ideal mates. Psychologists in facial research recently conducted an experiment to examine nearly 5,000 women and their attractiveness preferences. Women were asked to choose the most attractive pictures of males amongst …

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