Two reports surfaced on Sunday/Monday about the start of the 2009 holiday shopping season: Coremetrics data revealed that online shopping was strong: the average online order grew to $170.12 or a rise of more than 35%. The National Retail Federation’s BIGresearch revealed that the average …
I read an article on Adweek today about how some brands are “socializing” their holiday sweeps through Twitter. They profiled Sephora (@sephora), Microsoft ‘s Windows Server “R2″ (@R2Haiku) and Comcast Sports (@comcastsports). All have launched sweepstakes on Twitter; signaling what could be the beginning of …
