We’re back from DMA-09 – with two sessions, a book launch and a wildly successful keynote from our chairman, Stan Rapp.
I’d like to share what you might have missed. Let’s recap!
An important message for the DMA this year was the new face of direct marketing – one that is both direct and digital. This was supported by the opening message from DMA president John Grecco all the way to the closing keynote from our chairman Stan Rapp. iDirect has an important and immediate impact for DMA and its members, and will be an essential piece of support in moving the industry forward.
The Keynote
Stan Rapp (above, standing) kicked off a keynote about iDirect, showcasing iDirect examples from panelists – including Michael McCathren of Chick-fil-A, Mike Metz of Cisco, Oliver Dixon with Ford Motor Company, and Rob Weisberg from Dominos Pizza.
History was made by Dominos Pizza – at the keynote they made their largest delivery in history – 1200 sandwiches of their new oven-baked sandwiches! And, Ford Motor Company selected their next “Junior Agent” from right in the audience. And Chick-fil-A announced their newest digital asset – eatmorchicken.com. The keynote wrapped up with audience questions to the panel; which included “What’s the next big thing?” The response given? “Mobile.”
A few of the Tweets coming from the keynote …
The Book
DMA-09 was also the “official” launching place for the book “Reinventing Interactive and Direct Marketing,” edited by our chairman Stan Rapp for the DMA, and featuring an anthology of writers. Among the authors in the book are two from Engauge – Janet Rubio, the agency’s chief insights officer, and Melissa Read, Ph.D., our vp of research and innovation.
Before and during the show, Engauge contributed several to several articles on the industry media.
“It’s undeniable that the web’s role is more critical than ever in stimulating action as well as creating the interaction that develops brand believers.”– Rick Milenthal, CEO Engauge — Chief Marketer magazine.
Engauge also delivered two regular conference sessions. Both are topics that speak to the agency’s commitment to iDirect as well as the importance of leveraging consumer insights to generation brand engagement.
“Engaging Millennials” / Understanding and Activating New Influencers:
Led by Raghu Kakarala, vp strategy at Engauge
“Data Anthropology” / The Key to Meaningful Consumer Connections:
Led by Engauge’s executive director of brand planning, David Grzelak
Round Up! Engauge at DMA-09
We’re back from DMA-09 – with two sessions, a book launch and a wildly successful keynote from our chairman, Stan Rapp.
I’d like to share what you might have missed. Let’s recap!
An important message for the DMA this year was the new face of direct marketing – one that is both direct and digital. This was supported by the opening message from DMA president John Grecco all the way to the closing keynote from our chairman Stan Rapp. iDirect has an important and immediate impact for DMA and its members, and will be an essential piece of support in moving the industry forward.
The Keynote
Stan Rapp (above, standing) kicked off a keynote about iDirect, showcasing iDirect examples from panelists – including Michael McCathren of Chick-fil-A, Mike Metz of Cisco, Oliver Dixon with Ford Motor Company, and Rob Weisberg from Dominos Pizza.
History was made by Dominos Pizza – at the keynote they made their largest delivery in history – 1200 sandwiches of their new oven-baked sandwiches! And, Ford Motor Company selected their next “Junior Agent” from right in the audience. And Chick-fil-A announced their newest digital asset – eatmorchicken.com. The keynote wrapped up with audience questions to the panel; which included “What’s the next big thing?” The response given? “Mobile.”
A few of the Tweets coming from the keynote …
The Book
DMA-09 was also the “official” launching place for the book “Reinventing Interactive and Direct Marketing,” edited by our chairman Stan Rapp for the DMA, and featuring an anthology of writers. Among the authors in the book are two from Engauge – Janet Rubio, the agency’s chief insights officer, and Melissa Read, Ph.D., our vp of research and innovation.
Want the book? Pre-order on Amazon.com at a 34% discount!
Read the Articles
Before and during the show, Engauge contributed several to several articles on the industry media.
“It’s undeniable that the web’s role is more critical than ever in stimulating action as well as creating the interaction that develops brand believers.”– Rick Milenthal, CEO Engauge — Chief Marketer magazine.
Read the articles:
>> BtoB Magazine – Rapp on the “disintegration of integration’
>> Chief Marketer – The Happy Marriage of Direct & Digital
>> BtoB Magazine – The future is both Digital and Direct
>> 1to1 Magazine – Move Marketing Forward by Agreeing to Adapt
The Sessions
Engauge also delivered two regular conference sessions. Both are topics that speak to the agency’s commitment to iDirect as well as the importance of leveraging consumer insights to generation brand engagement.
“Engaging Millennials” / Understanding and Activating New Influencers:
Led by Raghu Kakarala, vp strategy at Engauge
“Data Anthropology” / The Key to Meaningful Consumer Connections:
Led by Engauge’s executive director of brand planning, David Grzelak