Engauge Blog

Monthly Archives: October 2009

Twitter: Beyond 140 Characters

Posted by Jeff Hilimire on October 29, 2009

Twitter: Beyond 140 Characters View more presentations from Jeff Hilimire.

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Reflections on my position, our company, and our industry

Posted by J Drew Feldman on October 28, 2009

It’s funny how things come full-circle.  I’ve been asked to speak on an Interactive Marketing Panel at an upcoming Industry Focus Night event in Emory University’s Goizueta Business School, where I graduated a year and a half ago and met Jeff Hilimire, Engauge’s Chief Digital …

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WSJ implements new content monetization strategy with iPhone App update

Posted by Tomer Tishgarten on October 28, 2009

Earlier this year, the Wall Street Journal released an iPhone app called the iPhone Mobile Reader. The iPhone application allowed users to access premium content from the website that was only available to paid print and digital subscribers for free (source). But on October 24, …

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Real Time Billboards … Smart or Wasteful?

Posted by Karna Crawford on October 27, 2009

So, I read an interesting article on “Ad Age” about a company that is sending RSS feeds to populate a highway billboards with up to the minute hospital emergency room wait times. My first reaction was, “What the heck?” That seems very pointless. Unless you’re …

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What did you do to my Facebook, Facebook?!?

Posted by Josh Martin on October 26, 2009

Facebook has changed, yet again (should you be surprised?). Last week, Facebook rolled out their new live feed design to the homepage. You’ll now be able to toggle between two views, your News Feed and the Live Feed. The News Feed will contain the info …

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