According to an eMarketer report (via@eMarketer on Twitter), companies are building social media profiles, but very few are taking measures to promote them on their website. Majority of the top 100 companies have a profile on Facebook (79%), Twitter (69%) or both (59%). However, less …
Last week, Adobe announced that it intended to acquire Omniture for $1.8 Billion. While many analysts were confused about the benefit of such an acquisition, I explained how the Omniture acquisition can improve Adobe’s revenue and provide marketers with simple tracking of online advertising initiatives. …
