Monthly Archives: July 2009

My Epiphany About Smart Email Marketing

By: Brent Sweitzer | Published: July 15, 2009
ShareIn May, I attended the Silverpop Client Summit in Atlanta where I was particularly intrigued by a new/old concept: Get to know your customers. In describing the new rules of marketing in the digital landscape, one of the speakers compared engagement marketing to the good old days when people would shop at their local independently owned [...]
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It’s All About the Quan … I mean … the Consumer

By: Jay Jhun | Published: July 14, 2009
Share…  at least, that was my knee-jerk reaction walking away from the June AiMA event titled “What Interactive Marketers Can Learn from Brand Marketers & Traditional Agencies.” After quaffing a Bass Ale and a few plates of snackity goodness for dinner, I was ready to hear from a few guys who had a lot of experience [...]
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Online Marketing Summit – Atlanta

By: Joe Koufman | Published: July 7, 2009
ShareI had the pleasure of delivering a presentation at the Online Marketing Summit here in Atlanta in June called “Marketing to Millennials – Don’t Phail!” Knowing that my presentation would be happening at the same time as two sessions about Social Marketing by Srikant Sharma, Director of Marketing, OpenText and Vincent Young, Director of Brand Marketing, [...]
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Watering sod + listening to Fred Wilson = view of Web 3.0

By: Jeff Hilimire | Published: July 6, 2009
ShareI recently listened to two interviews that @fredwilson (Fred Wilson: avc.com) did with Robert Scoble and John Battelle. Each are worth watching (or in my case, listening to) if you feel like learning something. All three of those guys are pretty savvy when it comes to understanding this thing we call the web. [...]
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Dear Java 7 – Please become more helpful

By: Jim Dewberry | Published: July 2, 2009
ShareHave you seen the list of features that will be included in the next version of Java?  You can see a pretty good list here. It’s just disappointing to me that Closures will not be included.   Sun is spending time on things like improving Swing and building a library to improve file IO, [...]
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