Monthly Archives: July 2009

Kitchen Table Conversations: Part One

ShareLots has been said and written about the current mood in the country right now. I recently got a chance to delve into the consumer psyche regarding banks recently and the experience was an interesting study in contrasts. Regarding the financial world: people are incredibly angry, no surprise.  They feel betrayed and violated by the greedy [...]
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Twitter takes baby-step in right direction with new homepage

ShareIt’s no secret that I’ve been critical of the way that Twitter has marketed itself to date. Want to know why most people aren’t interested in Twitter? It’s because they don’t think people will want to know that they just ate soup. No joke, that used to be one of the status [...]
Posted in Behavioral Research, Digital | Tagged , , , | Leave a comment

No Satisfaction in Search Engine Marketing

ShareI recently came across a search engine marketing report from predictive marketing firm [x + 1]. The report shows that the majority of SEM professionals gave a low rank to the performance of SEM (a ranking of 1 – 3): While the report doesn’t clearly explain why SEM practitioners are dissatisfied, I can guess as well [...]
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Google Meetup

ShareMonday July 20, 2009, I attended the Google Meetup at Steel in Midtown Atlanta.  My boss had sent out a message about it on Yammer which piqued my curiosity and then sealed my attendance (and this post) with the promise of free food; he sure knows how to motive his part time grad student employees! The [...]
Posted in Digital | Tagged , | 2 Comments

It’s never too late to innovate

ShareIt’s hard to keep up with all the new technology these days. I have a hard time just staying current on the new things that Google alone is doing. So it’s no surprise to me when I hear marketers say that they can’t keep up with the Joneses (I spelled that right, here’s [...]
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