Monthly Archives: May 2009

Are short term plans good for long term growth? Maybe.

According to a post I just read on BtoB: “A newly released study by the Association of National Advertisers found that two-thirds of marketers have shifted their focus to more short-term strategies in the last six months in response to the economy.”  Of course, this …

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MarketingVox report: Safegaurding identity trumps health in the US

The CDC reports that over 65% of Americans are obese. Yet I read a survey on MarketingVox today conducted by Ipsos Public Affairs and ID Analytics; it found that nearly 60% of Americans would rather reduce their risk of identity theft by 20% than lose 20 pounds.  Interesting …

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Wierd, the US post office is telling me I should use direct mail!!

A few days ago I received a very nifty mail piece from the USPS. It’s one of the more visually creative direct mail pieces I’ve seen in a while  (forgive the image quality, this pic was taken with my phone)… (The inside of the USPS …

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3 more questions marketers should ask about social marketing

Jeremiah Owyang (if you’re not following him, stop what you’re doing and FOLLOW THIS MAN) is probably more hooked into what’s happening in the digital space than just about anyone. The guy must never sleep. Recently he threw up a post on his blog entitled, …

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Tales and Teachings from IXDA

In February I had the privilege of attending the Interaction Design Association Conference (Thank you Team OG!) This is an annual conference where interaction designers, user experience architects, and usability specialists from around the world gather to talk about methods, trends, tips, and share stories …

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