Monthly Archives: April 2009

Product Placement – Stop Hijacking My Entertainment

By: J Drew Feldman | Published: April 15, 2009
ShareAlong with the proliferation of DVR’s comes the drive from marketers to use unusual tactics along with different mediums to spread their messages.  This has resulted in product placement rearing its ugly head all over some of my favorite programming, including 90210. I was able to laugh off the Dr. Pepper signs in the background.  We’re [...]
Posted in Branding & Advertising, Digital, Media | Tagged , , | 1 Comment

Can Technology Save the Big 3?

By: Stephanie Critchfield | Published: April 13, 2009
ShareSo I read an article this morning from Business Week — Cars Gone Wireless.  It discusses how various automakers are using internet and technology as a point of differentiation. Naturally, they give specific attention to US automakers. For example, Ford’s SYNC is available in select cars, including the F-150, and is a stand out among in-car [...]
Posted in Digital, Technology & Development | Tagged , , | Leave a comment

28 Days of Slasher!

By: Megan Hickey | Published: April 13, 2009
ShareThis year the Engauge Digital social committee decided to pose a challenge to the entire office. Because the office is split into teams and everyone is busy on their projects, they want to make sure everyone still gets together to socialize as a company, not just in our groups. So the challenge is to have [...]
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Project Managing a Wedding

By: Amy Griswold | Published: April 10, 2009
SharePutting together a wedding is much like building a website, except you’re your own client and have to do all of the legwork (unless you have a great fiancé that’s willing to help where he can – thanks Josh!). Josh and I started dating in December 2007, by May 2008 we were talking about getting married, [...]
Posted in Digital | 1 Comment

Big spenders desire an intelligent, tailored ad experience (and so do I)

By: Josh Martin | Published: April 10, 2009
ShareAccording to a recent consumer survey, 39% of consumers are more likely to click on an ad if it is personalized. Interestingly, this number rose to 58% among those consumers who shop online more frequently (i.e., several times a month). Therefore, the bigger the spender the more likely they are to click on a personalized [...]
Posted in Behavioral Research, Digital | Tagged | 3 Comments