As project managers for an interactive agency, we sometimes find ourselves needing to come up with creative solutions to help solve our clients’ marketing problems. However, to the timid, those “creative solutions” might sometimes sound a lot like “crazy ideas,” and therefore may never see the light of day.
On Friday, I heard of a promotion Paul Mitchell is having to help customers and Mother Earth at the same time, by offering a discounted haircut between April 20 to 24 and donating all clippings to Matter of Trust, a nonprofit organization based in San Diego, CA.
Courtesy GreenBiz.com
So, how can bags of hair help the environment? Matter of Trust will actually create large mats out of these clippings which can then be used to soak up oil during disastrous spills.
Courtesy TreeHugger.com
Sound crazy? This idea came from a hairdresser in 1989 during the Exxon Valdez spill in Alaska, and has been used multiple times since. For example, in 2006 approximately 15,000 inmates in Manila donated their own hair in an attempt to soak up 50,000 gallons of oil that had recently spilt in the Philippines. And, while the donation of hair is probably the most noble effort undertaken by Pilipino inmates, this has got to rank right up there, too.
Basically, the moral of the story is this: be creative, and don’t shy away from suggesting something that others might consider “silly.” You just might have the next big idea.
“Hairbrained” Idea?
As project managers for an interactive agency, we sometimes find ourselves needing to come up with creative solutions to help solve our clients’ marketing problems. However, to the timid, those “creative solutions” might sometimes sound a lot like “crazy ideas,” and therefore may never see the light of day.
On Friday, I heard of a promotion Paul Mitchell is having to help customers and Mother Earth at the same time, by offering a discounted haircut between April 20 to 24 and donating all clippings to Matter of Trust, a nonprofit organization based in San Diego, CA.
Courtesy GreenBiz.com
So, how can bags of hair help the environment? Matter of Trust will actually create large mats out of these clippings which can then be used to soak up oil during disastrous spills.
Courtesy TreeHugger.com
Sound crazy? This idea came from a hairdresser in 1989 during the Exxon Valdez spill in Alaska, and has been used multiple times since. For example, in 2006 approximately 15,000 inmates in Manila donated their own hair in an attempt to soak up 50,000 gallons of oil that had recently spilt in the Philippines. And, while the donation of hair is probably the most noble effort undertaken by Pilipino inmates, this has got to rank right up there, too.
Basically, the moral of the story is this: be creative, and don’t shy away from suggesting something that others might consider “silly.” You just might have the next big idea.