Monthly Archives: April 2009

Why Settle for Five Senses When You Could Have Six?

Take a look at the new SixthSense device being developed by the Fluid Interfaces Group at MIT. Using a webcam, portable projection system, a mirror and a cell phone, this device allows individuals to easily interact with the environment in a way that’s similar to …

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Cracking the viral video code … really?

Some people see viral video as the holy grail of social marketing.  Why is that?  AdAge published a blog titled “It’s getting harder to break the viral chart;” it contains a chart of the top 10 viral videos. Apparently, busting into that chart is getting …

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Measure or Die

It seems like every day there is more talk about the need to measure all aspects of marketing. For those of us in the digital space, this is par for the course as we’ve had the ability (and therefore had the responsibility) to measure all …

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Oh, technology – where will we go next?

Courtesy AdFreak, I discovered the “12 Dead Technology Advertisements.”   It’s disturbing just how much innovative technology has come and gone in just a short period of time. I DO remember when the Polaroid camera was awesome; and Laserdisc, and Walkman cassette players.  Not only have these technologies …

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“Hairbrained” Idea?

As project managers for an interactive agency, we sometimes find ourselves needing to come up with creative solutions to help solve our clients’ marketing problems. However, to the timid, those “creative solutions” might sometimes sound a lot like “crazy ideas,” and therefore may never see …

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