Monthly Archives: April 2009
Cracking the viral video code … really?
ShareSome people see viral video as the holy grail of social marketing. Why is that?
AdAge published a blog titled “It’s getting harder to break the viral chart;” it contains a chart of the top 10 viral videos. Apparently, busting into that chart is getting even MORE difficult.
This got me thinking … what are we (the [...]
Measure or Die
ShareIt seems like every day there is more talk about the need to measure all aspects of marketing. For those of us in the digital space, this is par for the course as we’ve had the ability (and therefore had the responsibility) to measure all of our efforts online. And for one, I’m [...]
Posted in Branding & Advertising, Digital Tagged measure, measurement, social marketing, Twitter 1 Comment
Oh, technology – where will we go next?
ShareCourtesy AdFreak, I discovered the “12 Dead Technology Advertisements.”
It’s disturbing just how much innovative technology has come and gone in just a short period of time. I DO remember when the Polaroid camera was awesome; and Laserdisc, and Walkman cassette players.
Not only have these technologies come and gone … they’re LAUGHABLE now. So what’s next? We joke [...]
Posted in Technology & Development Leave a comment
“Hairbrained” Idea?
ShareAs project managers for an interactive agency, we sometimes find ourselves needing to come up with creative solutions to help solve our clients’ marketing problems. However, to the timid, those “creative solutions” might sometimes sound a lot like “crazy ideas,” and therefore may never see the light of day.
On Friday, I heard of a promotion [...]
Posted in Digital Leave a comment
Why Settle for Five Senses When You Could Have Six?