Just for a moment, let’s imagine a world where Twitter replaces email…
NO MORE SPAM!*
Due to the limit of 140 characters, those rambling, long-winded emails we all get would be no more. People would get to the point.
People would be forced to actually talk to each other rather than relying on email.
Brands would be forced to be direct with their email communications – “Hey, we have a new product called Product XY, check it out”, “We’re having a sale on forklifts, buy 2 get 1 free”.
Unsubscribing becomes oh so easy.
NO MORE SPAM!
Your marketing budget would suddenly drop (no more creative costs, distribution costs, etc.).
Email would become what it should be, a direct marketing channel rather than a branding one.
Tired of designing email to render on all platforms, text vs. html, etc.? No more.
All your messages would get through as there would be no more CAN-SPAM rules because…
Let’s imagine a world where Twitter replaces email
Just for a moment, let’s imagine a world where Twitter replaces email…
Let me know if you have any additions!
* Ok, ok, so perhaps there is a tiny sliver of spam possibilities with Twitter. But still.