Engauge Blog

Monthly Archives: January 2009

Talkin’ bout my generation: Marketing to Millennials

Posted by Guest Blogger on January 30, 2009

By Jacqueline Petty Echo Boomers, Generation Y, Millennials … these are some of the terms used to describe people born between 1979 and 1997. I’m a member of this generation, and learned a lot about my cohorts at Engauge’s Lunch and Learn: Marketing to Millennials. …

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How Social Media Broke The US Airways Crash Story

Posted by Guest Blogger on January 29, 2009

The Social Media site Twitter, a microblogging community, first broke the story of US Airways Flight 1549 crashing into the Hudson River. There were thousands of Twitter posts and a 10 minute lag time before CNN broke the story.

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What Should I Blog About?

Posted by Courtney Timms on January 28, 2009

Have you ever needed the answer to a question immediately? Ever been frustrated because you are away from a computer or Google is just not producing the results to the search you are looking for? Now the answers are at your fingertips anytime and anywhere. …

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Disney takes viral marketing to the 23rd level

Posted by James Gray on January 27, 2009

Only weeks after launching one of their most creative, exciting, and personalizing viral marketing stunts – that last one highlighting their  ”What are you Celebrating?” campaign –  Disney is again turning to viral marketing to stir interest. Are you 23? That’s the newest Disney question …

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What can your social network do for you?

Posted by J Drew Feldman on January 26, 2009

Facebook.com made it easy for you to remember everyone’s birthdays. In the process, Mark Zuckerberg unwittingly created an unreasonable stress in the expectation that Millennials would never forget another birthday. Not a single one out of those 690 friends. Thanks, Mark. Login to Facebook as …

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