Actually, that’s not quite right. I just kind of like it, it’s ok, actually in fact, I hate it. Well, I hate most of it. But there is a part of this economy that I like.
Being in digital marketing, I’ve always proudly flown the “Spend more on Digital” flag, pontificating on the amount of digital you can measure (no, you can’t quite measure it all yet, but most of it you can), the cheaper cost of implementing digital campaigns, and the increasing amount of people that spend more time on the Internet than they do in front of any other medium.
But this economy is actually forcing companies to rethink how they allocate their marketing spend. You’re seeing reports showing that a high percentage of marketers are willing to cut their budgets from other mediums in order to preserve their digital budgets. Companies are looking to focus more on ROI than they ever have. Yes, they should have been thinking along those lines all along, but hey, we all need a push in the right direction every now again.
So perhaps the next time you pull up CNN.com and see a new report that emphasizes just how horrible the economy is, you might consider that in tough times, you adapt or you die, and the survivors will likely be helping us wave that digital flag.
Keep it up, Jeff well said. I couldn’t agree more. We are seeing more opportunities to deliver Cost Per Click via banners, newsletters, etc. at a substantial discount versus the old CPM methods of acquiring new BtoB customers.
I think the current climate lends itself to those of us who seek new opportunity and are not confined/defined by ‘what has worked in the past’ methods.
Boy do I love this new economy
Actually, that’s not quite right. I just kind of like it, it’s ok, actually in fact, I hate it. Well, I hate most of it. But there is a part of this economy that I like.
Being in digital marketing, I’ve always proudly flown the “Spend more on Digital” flag, pontificating on the amount of digital you can measure (no, you can’t quite measure it all yet, but most of it you can), the cheaper cost of implementing digital campaigns, and the increasing amount of people that spend more time on the Internet than they do in front of any other medium.
But this economy is actually forcing companies to rethink how they allocate their marketing spend. You’re seeing reports showing that a high percentage of marketers are willing to cut their budgets from other mediums in order to preserve their digital budgets. Companies are looking to focus more on ROI than they ever have. Yes, they should have been thinking along those lines all along, but hey, we all need a push in the right direction every now again.
So perhaps the next time you pull up CNN.com and see a new report that emphasizes just how horrible the economy is, you might consider that in tough times, you adapt or you die, and the survivors will likely be helping us wave that digital flag.