Monthly Archives: November 2008

How Small Businesses Can Leverage Social Media

I just finished recording a podcast hosted by my friend Heather Foster who is the VP of Marketing for ControlScan. Heather interviewed me to ask me how small businesses can leverage Social Media, and so I thought I would share with you her questions and …

Read More

Shoppin’ for the Holidays … e-style.

There are large fears about holiday spending this year. Of course, HOW bad depends who you ask. The National Retail Federation (NRF) is fairly optimistic, suggesting a slight rise of just over 2% this holiday season. Other sources suggest that overall spending will actually “fall …

Read More

When can an iPhone app be bad for business?

A couple months ago, I discovered the joy of LOLcats. The buzz generated by the LOLcats brand of humor is a case study on the power of the internet. The best way to attempt to explain it is that Lolcats is the internet version of …

Read More

Might Good Customer Service Make a Comeback?

It’s no secret – our economy is sick. Unemployment is on the rise, people are at risk of losing their homes, the stock market is down, and people are generally worried about their financial future. As a result, people are scaling back on their spending …

Read More

Great, now I have that “Saved by Zero” song in my head.

I was perusing AdFreak as I often do mid-afternoon for my industry laugh, when I read the post “Viewers rise up against ‘Saved by Zero’ ads.” I’m fairly certain I don’t even need to describe this ad, I think everyone knows it. My 10-year old …

Read More