Monthly Archives: October 2008

Think Twice. You Might Be Breaking SMS Carrier Rules.

I recently wrote a guest column for MobileMarketer.com. The topic was making sure that SMS messages comply with carrier rules – something that seems straightforward … however, it’s anything but. This topic is definitely something I think our blog readers will find interesting, so you’ll …

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Positives and negatives of the T-Mobile G1

I was one of the first to receive the new T-Mobile G1 phone last week (known to some as the Google Phone, GPhone or Google Android phone). It has been a lot of fun getting to know my new phone and there is definitely quite …

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You want viral? Give the consumer control over your brand!

The next installment in my favorite movie series, Saw V, comes to theaters this Friday, October 24th. Let me tell you how a unique tool used in its promotion blows my mind – nasty pun intended Here’s what engagement with movies used to look like: …

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Panic Creates Tunnel Vision

While perusing Seth Godin’s blog, I stumbled on a post that was brilliant in its simplicity. So I have to share it: Do you have 16 Boxes? “… Imagine that you have a 4 x 4 grid to fill with assets. If it’s a business, …

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Joe the Plumber: Marketing Tool

Ok, so I WAS going to blog on one of my favorite topics – the desperate survival tactics of Starbucks, most recently with their new and surprisingly successful Oatmeal product launch. BUT, I decided to table this rant for a more timely and irresistible topic: …

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