Engauge Blog

Monthly Archives: March 2008

Bridging the Online and Offline Worlds – Part I

Posted by Tomer Tishgarten on March 28, 2008

(Bridging the online and offline worlds. Get it?) As digital technologists, we work to identify simple solutions to (sometimes) complex business problems. And one of the most challenging business problems is connecting the web to the offline world. In our daily job, we follow a …

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Beyond Subversion, Distributed SCM.

Posted by Summers Pittman on March 26, 2008

I have been using Subversion for my source code management (SCM) for several years now. It has followed me from Georgia Tech, through several personal projects, and two jobs. It is a well supported, well documented, and well understood product with thousands if not millions …

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Can You Hear Me Now? 1to1 Magazine

Posted by Stephanie Critchfield on March 25, 2008

Spunlogic’s Vice President of Research and Innovation, Dr. Melissa Read, appears in 1to1 Magazine’s March/April issue, in the article “Can You Hear Me Now?,” which discusses how to capitalize on customer insights from research in order to build loyalty and customer satisfaction. Dr. Read emphasizes …

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Rich People Love Social Networking

Posted by Stephanie Critchfield on March 13, 2008

MarketingVox just pointed me to a survey conducted by the Luxury Institute. Called the “WealthSurvey”, it uncovered that wealthy consumer membership in online social networks has reached 60% already this year. This is interesting, but not as surprising to me as it was intended to …

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Google Adds New Criteria to AdWords: No Slow Landing Pages

Posted by Stephanie Critchfield on March 12, 2008

By way of their AdWords blog, Google just announced that they will be penalizing companies whose landing pages load slowly; it will become an additional factor into Quality Score. Essentially, if you receive a low Quality Score as a result of a slow landing page …

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