Monthly Archives: January 2008

Living in a Virtual World – Last Night’s AiMA Event

Last night’s Atlanta Interactive Marketing Association’s (AiMA) event – “How Virtual Worlds are Impacting Interactive Marketing” – featured an exceptional group of speakers and really fascinating content. The event’s panel was moderated by Del Ross, VP of Distribution Marketing (Americas) for InterContinental Hotels Group – …

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Why it Matters that Teens Don’t Like News

I’m a frequent Adfreak reader. Yesterday, I came across a post that made me laugh. A Northwestern University report (“If It Catches My Eye“) discovered something *unbelievable* — “Teenagers find online news troubling and a reminder of the world’s dangers. Meanwhile, time spent on YouTube …

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Getting Past The Social Media Hurdle

By: Nalini Humphrey Over the past year, the buzz has been building about social media and how marketers need to get on the bandwagon. It’s a great time for agencies, like Spunlogic, who has the experience that companies are looking for, not only to build …

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Spunlogic Virtual Worlds Research Team

The Behavioral Research Department is happy to announce the creation of our very own Virtual Worlds Research Team! The team, headed by DrRead Voom, consists of several avatars created by Spunlogic researchers and interns. Due to increasing popularity of utilizing online virtual worlds as marketing …

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Bionic Eyes, Rethinking (again) the Future of Displays

Being a futurist, or attempting to be, I have to constantly change the way in which I think about things. One thing I have been challenging people on of late is the concept of one device with multiple display options. i.e. In 2011 my iPhone …

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