Monthly Archives: December 2007
Another Teen Community?
ShareIf you haven’t already heard, it was announced in the last week or so that HarperCollins & MySpace have partnered to create an online community for teens. The Computerworld article I read says: “The community will allow teens to create their own profiles, including photos. The teens can also post their own creative writing [...]
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Scalping for Commercials?
ShareIf you’re a sports or music enthusiast, you’ve no doubt done the “help 2″ before: strolling outside an arena or stadium holding up a couple of fingers to attract scalpers – or secondary market entrepreneurs, onsite re-sellers, etc. – who may have the goods you need.
Inevitably, the tickets they’re offering will be above face value [...]
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Purchasing Decisions Being Made in Social Networks
ShareI came across a recent American Marketing Association consumer survey. In a press release issued in conjunction with the survey, AMA’s CMO, Nancy Costopulos, says “more Americans are taking their holiday shopping to social networks instead of the mall…”
Now, as marketers, we’re intimately aware of the impact social media has on consumer (and even business) [...]
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Combating Complexity: Part 2