Engauge Blog

Monthly Archives: November 2007

Movie Trailer Testing

Posted by Josh Martin on November 29, 2007

In Behavioral Research, we love conducting User Experience tests. At times, we don’t even have to ask questions to understand user reactions. Sometimes, facial expressions tell you everything you need to know. [youtube=http://www.youtube.com/watch?v=QLQ61TjsRVo]

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Animation in Email

Posted by Jay Jhun on November 28, 2007

The holidays are upon us and it looks like some folks are getting into the spirit of all things bright and twinkly by adding some of their own twinkle to their emails. November 19 – AT&T recently sent me an email with a row of …

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Don’t Create the Medium, Create the Content

Posted by Jeff Hilimire on November 27, 2007

It’s a confusing thing, trying to figure out how to take advantage of the “new web” – social networking, video distribution, Web 2.0, etc. I recently was speaking with a large group of marketers in the Atlanta area about social networking and the question that …

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The Volkswagen DriveIn

Posted by Wade Forst on November 26, 2007

VW celebrates its anniversary in style. It may be a Dutch website, but they have the same great taste in music (less the awkward skew towards the still popular Journey, Asia and Air Supply). The microsite showcases 5 generations of VWs alongside the music of …

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Orange Unlimited Microsite

Posted by Wade Forst on November 20, 2007

[youtube=http://www.youtube.com/watch?v=J-HyMIceLBk] Whoever said scrolling for content was bad? Maybe our entire User Experience Department… So why can’t scrolling be part of the experience, part of the concept… well it can be and Orange does a great job with the dreaded “page down” action. Orange, a …

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