Monthly Archives: September 2007

Will HP’s Blackbird Fly?

The computer world is all about manufacturing personalized, high-end desktop PC’s – and that’s the marketing message that HP (Hewlett Packard) is touting in the release of their first gaming PC. In an effort to reinvent their brand and to gain important insight into a …

Read More

If It Is So Easy, Why Doesn’t Everyone Do It?

Reduce, reuse, recycle. Three little words that most everyone is familiar with. Like many other people, I feel that I do my part. I have a little recycling bin at home that I fill up each week and I carpool to work. However, I recently …

Read More

Is it “Usability” or “User Experience”?

As more and more companies adopt a user-focused approach, those who are new to the field often interchange terms that sound alike, but are really different. One might argue that it’s just a matter of semantics, but when talking with a user-experience professional, semantics can …

Read More

Combating Complexity: Part 1

“Complexity Kills” is a maxim that can never be overlooked by organizations that create software. Ray Ozzie, chief software architect at Microsoft, elaborates: “Complexity kills. It sucks the life out of developers, it makes products difficult to plan, build and test, it introduces security challenges …

Read More

Red, White and BLUE?

This really annoys me (that sound you hear is me stretching to get on my high horse) – here is a picture of the US Soccer team’s away jersey from just a few years ago: Here is the away jersey the women are now sporting …

Read More