Actually, I prefer Spiderman. Or Batman. Or Wolverine… superheroes who are humans with some special powers born from a tragic event. Not some alien who just happens to look like a human being. Mostly, though, it drove me NUTS that people (namely Lois Lane and …

Staying Customer-Focused in Customer Support In our ever-changing, high-tech marketplace, companies face more challenges than ever in communicating effectively to customers. Many large companies are tasked with developing and managing communications that: Address the customer lifecycle, from winning new customers to providing customer support to …