Monthly Archives: March 2007

Upcoming Atlanta Events

Running an interactive agency in Atlanta for the past 8 years has made me painfully aware of the contrast between the tremendous amount of industry talent we have here and the perception of that talent outside (and sometimes inside) of Atlanta. So I’m always looking …

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A Branding 2.0 Event

Our very own Wade Forst moderated this month’s Atlanta Interactive Marketing Association (AiMA) last night, titled Branding 2.0: The New Online Community. The event had an amazing turnout of around 200 people. Wade was able to pull two speakers from heavy-hitting consumer brands; Tom Daly …

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Magazines 2.0?

Ok, so I just posted about how everyone is overusing the 2.0 label. But I saw something in this month’s issue of Fast Company that I thought I’d share that I hadn’t seen before. It looks like they took an article and somehow (I’m guessing …

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Meeting a Need: Excellence in Products and Services

All excellent products and services have one trait in common: They meet a need. It seems simple, doesn’t it? Sure, we can all name a few products and services out there that are useless, but certainly most that we use every day meet a need! …

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Enough With The 2.0 Already

The world has gone insane with the 2.0 talk. I’d love to blame Microsoft for introducing us to this way of thinking, but now that they’ve moved to naming their software after the year it comes out is supposed to come out I have a …

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