Engauge Blog

Did Yahoo Acquire Our Emotions, Too?

Posted by Teresa Caro on May 22, 2013

Acquisitions in the digital space are big news. From expert analysts and financial forecasters to industry bloggers and burgeoning technophiles, everyone seems to have an opinion: It’s awesome; it’s awful; it’s, well, whatever. Personally, I simply enjoy watching the variety of emotions unfold. So, in …

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10 Questions to Ask Yourself Before You Blog

Posted by Ann Masters on May 21, 2013

At Engauge, we’re always looking to up our game. And blogging is no exception. With that aim in mind, we recently took a look at what some of the most successful blogs have in common. Based on our findings, here’s a list of ten questions …

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Media Consumption Habits of Moms

Posted by Melissa Tighe on May 15, 2013

As a marketing professional who has just experienced her first Mother’s Day, I thought I’d take a look at the various ways brands can reach moms through media. I started by asking a very important question: What kind of mom are we trying to reach? …

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The birth of email marketing and its evil twin

Posted by Alec Young on May 9, 2013

Email announced its own existence when the first electronic message was sent from one computer to another in 1971. Seven years later, an overzealous marketer named Gary Thuerk got his hands on a directory of ARPANET email addresses. ARPANET, a government-funded project that predated the …

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NYC and my CDJ

Posted by Eva Taylor on May 1, 2013

On a recent vacation to New York City, I had a not-so-great epiphany: The shoes in my wardrobe were all wrong.  They were outdated and worn out and could not possibly be seen on the trendy sidewalks of the West Village. “What,” might you ask, …

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